SOFT POWER OF JAPAN: ANIME AND MANGA
AbstractThis article is devoted to a very popular problem of our time. In the article as one of the directions of the soft power of modern Japan anime and manga are examined. A special place is given to the main provisions of Joseph Nye’s soft rower concept, the policy of Cool Japan. Shown a brief history of the birth of anime and manga since the 12th century. The role of anime and manga as an instrument of the external cultural policy of modern Japan, distribution geography, successes and causes of failures has been analyzed.
How to Cite
Л.Т., Балакаева; A., Турсунбаева. SOFT POWER OF JAPAN: ANIME AND MANGA. Journal of Oriental Studies, [S.l.], v. 86, n. 3, dec. 2018. ISSN 2617-1864. Available at: <http://bulletin-orientalism.kaznu.kz/index.php/1-vostok/article/view/1143>. Date accessed: 23 jan. 2019.