Theoretical and practical aspects of South Korea’s “soft power” strategy.

  • Ф. Ж. Борaнтaевa Ablai khan Kazakh University of International Relations and World Languages
  • К. Ч. Бaйсултaновa Ablai khan Kazakh University of International Relations and World Languages

Abstract

Changes in the world arena in the late 20th century led to a change in the theory of internationalrelations. In this article, the authors touched on one of the new theories, as the concept of “soft power”.The authors tried to reveal the gist of this concept, which in their opinion consists of excluding the “hardpower” of countries towards to other countries, also in using the specialties of the culture of their peopleand to show its attractiveness on the world stage. The authors show the strategy of “soft power” in theexample of South Korea, which with the help of its instruments achieved significant achievements inworld politics. Also in this article, reviewed the theoretical foundations of the South Korean strategy “softpower” and its role in forming the positive image of the country at the international level.
Published
2018-06-29
How to Cite
БОРAНТAЕВA, Ф. Ж.; БAЙСУЛТAНОВA, К. Ч.. Theoretical and practical aspects of South Korea’s “soft power” strategy.. Journal of Oriental Studies, [S.l.], v. 85, n. 2, p. 35-42, june 2018. ISSN 2617-1864. Available at: <http://bulletin-orientalism.kaznu.kz/index.php/1-vostok/article/view/1090>. Date accessed: 10 dec. 2018.